YouTube
Engagement Rate Calculator

Engagement rate is the share of viewers who interacted with a video. The standard YouTube formula is (likes + comments) ÷ views × 100. A higher engagement rate means a larger fraction of viewers liked or commented, which signals to YouTube that the audience is genuinely interested.

Industry rule-of-thumb benchmarks: under 1% is below average, 1–3% is typical, 3–5% is good, 5–8% is excellent, and above 8% is viral territory. Smaller channels and niche topics tend to land higher than mega channels because their viewers are more selective and invested.

Add the likes and comments on the video, divide by the view count, and multiply by 100 to get a percentage. This calculator does that automatically — by URL with live YouTube data, or with numbers you type in.

Creators can hide the like count on their videos. When YouTube reports no like count we display "Hidden" instead of guessing. The calculator still computes engagement using whatever is available; without likes the figure is comment-only and is lower than the real rate.

No. The calculator hits the YouTube Data API on each lookup and discards the result when the page closes. We don't save URLs, video IDs or any account info — no sign-up is required.

Yes, completely free with no usage limits. Run as many videos as you like. This is a marketing tool for TubeWizz — once you sign up the in-app analytics dashboards give you trend lines, comparisons and per-video breakdowns automatically.