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Use a channel URL, an @handle or a link to one of its videos.
1,000
Comments Read
4
Audience Signals
0
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3
New Channels a Day
How It Works
Estimate a YouTube Channel's Audience in 3 Steps
We Read the Comments
Up to 1,000 recent comments from the most-commented of its last 50 uploads, plus the commenters’ own channels.
Read the Estimates
Regions, languages, interests and activity, each with a confidence level and what it is based on.
Capabilities
Honest Estimates From Public Data
Likely Regions
From the countries commenters list on their channels and the time of day they comment
Comment Languages
One comment per commenter, so a handful of regulars can’t skew it
Interests
What the audience is into, with the evidence for each topic
Activity Map
When commenters are around, by day and hour, in your time zone
No Guessed Ages
No age or gender guesses, and no result at all when there are too few comments
Into a Sponsorship
Send the region estimate straight to the Sponsorship Rate Calculator
On this page
Updated · 2 min read
What Can You Learn About Any YouTube Channel's Audience#
YouTube shows a channel's real viewer countries, ages and devices only to the channel's owner. For any other channel, the best public trace of the audience is its comments: who wrote them, when, and in which language. A YouTube channel analyzer can turn those traces into useful hints, as long as it is clear they are estimates.
Regions
Where commenters likely are
From the countries commenters list on their own channels and the time of day they comment
Languages
What commenters write in
One comment per person, so a few loud fans don’t tip it
Interests
What the audience is into
From the channel’s titles and tags and what commenters talk about
Activity
When commenters are around
By day and hour, in your own time zone
Estimated vs Real Audience Data#
| Feature | Estimated (any channel) | Real (your own channel) |
|---|---|---|
| Who can see it | Anyone | The channel owner, in YouTube Studio |
| Based on | Public comments and commenters | Everyone who watched |
| Countries | Rough regions | Top geographies by watch time |
| Age and gender | No | Yes |
| Devices | No | Yes |
| When viewers are online | When commenters comment | When viewers are on YouTube |
Commenters are a small slice of viewers, and not a typical one: on most videos only a few people in a thousand leave a comment, and a few regulars write a large share of them. That is why every estimate here comes with how many comments and commenters it is based on, and why none is rated high confidence.
How to See Your Own YouTube Audience Demographics#
- Sign in to YouTube Studio.
- In the left menu, select Analytics.
- From the top menu, select Audience.
| Report on the Audience tab | What it shows |
|---|---|
| Top geographies | Which geographies bring the most watch time |
| Age and gender | Which age ranges bring the most watch time, and the gender split |
| When your viewers are on YouTube | When your viewers are online across YouTube, last 28 days |
| Device type | Share of watch time by mobile, computer, TV and tablet |
| Watch time from subscribers | Watch time from subscribers vs viewers who aren’t subscribed |
| Channels that your audience watches | Other channels your viewers watched, last 28 days |
| Source: YouTube Help: Understand your YouTube audience · data as of | |
YouTube notes that some of this data, such as geography or gender, can be limited. Connecting your channel to TubeWizz shows your top countries next to your other channel stats.
Using Audience Data for Sponsorships and Collabs#
- Price the deal. Where viewers are changes what brands pay. Send the estimate to the Sponsorship Rate Calculator to start from the right audience setting.
- Check the fit. A brand selling in one country gets little from an audience mostly elsewhere. Compare the region estimate with where the brand sells.
- Pick collab partners. Channels whose audiences share languages and interests are easier to cross over. Find them with Collab Potential.
- Plan uploads and live streams. The activity map shows when commenters are around; your own channel’s real version is the “When your viewers are on YouTube” report.
Analyze another channel
Paste any channel to see its estimated regions, languages, interests and activity.
FAQ
YouTube Audience Analyzer FAQ
See your real audience, not an estimate
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