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Use a channel URL, an @handle or a link to one of its videos, or type typical views by hand.
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Deal Formats
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Niches With a Rate
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How It Works
Price a YouTube Sponsorship in 3 Steps
Set Niche and Audience
Check the niche we picked and say where most viewers are. Tick any extras in the deal.
Read the Price Range
See low, typical and high prices per format, with the views, rate and factors behind them.
Capabilities
Priced the Way Brand Deals Are Priced
Median Views, Not Subscribers
Prices start from the median of the last 10 long videos, so one viral hit does not inflate the rate
Four Formats
Integrated mention, dedicated video, sponsored Short and community post, each with low, typical and high
Audience Location
Scales the rate for where viewers are, with a warning when the audience is mostly outside the top markets
Extras Priced In
Add usage rights, category exclusivity or a pinned link and see the price move
Creator or Brand
Same numbers from both sides: what to charge, or what to expect to pay
Rate Card
Creators can download the result as a one-page rate card with a free account
On this page
Updated · 3 min read
How Much Do YouTubers Charge for Sponsorships#
Most YouTube sponsorships are priced per 1,000 views the sponsored video is expected to get. Subscribers matter far less: a channel with 500,000 subscribers whose videos get 20,000 views is priced on the 20,000. The rate per 1,000 views then depends on the niche, the format of the ad and where the viewers live.
Views
What brands pay for
The expected views of the next video, usually the median of recent ones
Niche
Sets the rate
Finance and software pay several times more per view than gaming
Format
Multiplies it
A dedicated video costs more than a short mention
Audience
Scales it
Most published rates assume a mostly US, UK, Canada or Australia audience
The calculator at the top shows the rate it assumes for each niche, under the tool. YouTube does not publish sponsorship rates; those ranges are ours, built from 2026 industry reports.
Integrated vs Dedicated vs Shorts Sponsorships#
The same channel can quote very different prices depending on how much of the video the brand gets. These are the main formats the calculator prices, with the multiples it uses against an integrated mention. It also prices a post on the channel’s Community tab, at 0.1x to 0.2x.
| Feature | Integrated mention | Dedicated video | Sponsored Short |
|---|---|---|---|
| What the brand gets | 30 to 90 seconds inside a regular video | The whole video | One Short |
| Priced on | Median long-video views | Median long-video views | Median Shorts views |
| Multiple used here | 1x | 1.5x to 3x | 0.4x to 0.6x of the rate |
What Affects a YouTube Sponsorship Price#
- Expected views. The base of almost every quote. Brands look at recent videos, not at your best one.
- Niche. Brands in finance, software and education pay more per viewer because each customer is worth more to them.
- Audience location. Viewers in the US, UK, Canada and Australia are worth more to most advertisers. A mostly South Asian audience can be priced at a fraction of the same niche in the US.
- Usage rights and exclusivity. Letting a brand reuse your segment in its own ads, or agreeing not to work with competitors for a while, is usually charged on top.
- Consistency. A channel that uploads on a schedule and gets steady views is an easier yes than one with long gaps.
Disclosing a Paid Promotion on YouTube#
Whatever you charge, YouTube asks you to tell it when a video is paid for. The rules below are from YouTube Help.
| Rule | What YouTube Help says |
|---|---|
| When it applies | Branded content, sponsorships, endorsements or other commercial relationships in your videos |
| Where to declare it | YouTube Studio: video details, Paid promotion, then tick "My video contains paid promotion" |
| What viewers see | A disclosure label at the beginning of the video |
| Content rules | Branded content must follow the Community Guidelines and Google Ads policies |
| EU political promotions | Must be flagged separately; flagged videos are not available to viewers in the EU |
| Source: YouTube Help: Paid product placements, sponsorships & endorsements · data as of | |
Advertising law in your country can ask for more, such as saying it out loud in the video. The checkbox is YouTube’s rule, not a substitute for those.
How to Pitch a Brand Deal#
- Know your number first. Run your channel through the calculator and decide your floor before you write to anyone.
- Pick brands your viewers already use. Check the products you mention anyway, and the sponsors of channels like yours.
- Lead with views and audience. Median views per video, where viewers are and what they come for. Subscribers go last.
- Offer a format and a price. One integrated mention at a clear price is easier to approve than an open question.
- Put extras in writing. Usage rights, exclusivity, deadlines and how many revisions are included.
Looking for creators to sponsor?
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FAQ
YouTube Sponsorship Rate Calculator FAQ
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