This week, the YouTube landscape saw a notable presence of music and gaming content across various regions. In particular, the music video "ROSÉ - new trick (OFFICIAL MUSIC VIDEO)" by ROSÉ emerged as a significant hit, trending in multiple regions with over 31 million views. Meanwhile, gaming content maintained a strong foothold, particularly in the US and GB, where it was a leading category. Overall, the trends reflect a balanced mix of entertainment and gaming, with music continuing to capture substantial viewer interest.
The Week in Numbers
| Region | Top category | Share | Runner-up | Trending slots |
|---|---|---|---|---|
| USA | Music | ████████░░ 40.0% | Gaming (40.0%) | 50 |
| UK | Gaming | ██████████ 48.0% | Music (24.0%) | 50 |
| India | Music | █████████░ 44.0% | Gaming (28.0%) | 50 |
| Canada | Music | ████████░░ 38.0% | Gaming (32.0%) | 50 |
| Europe | Gaming | █████████░ 42.3% | Music (40.0%) | 300 |
| Turkey | Music | ██████████ 48.0% | Gaming (48.0%) | 50 |
| Asia | Gaming | █████████░ 45.5% | Music (41.1%) | 299 |
What Trended on YouTube, Sep 14 - Sep 21
USA
In the US, the trending slots were evenly split between Music and Gaming, each taking 20 slots. The top video was "How I Saved the World's Largest Minecraft Server" by Wemmbu, which garnered 6,453,677 views. Following closely was "Yeh Prem Mol Liya- Title Track" by Himesh Reshammiya Melodies, attracting 6,039,949 views. The week saw a slight decline in gaming slots by 8, while music gained 6 slots, indicating a shift in viewer preferences.
UK
The UK mirrored the US in its strong gaming presence, with 24 slots dedicated to this category. Leading the trends was "Casa Tupka Anthemo" by Yo Yo Honey Singh, which amassed 16,080,965 views. The gaming video "How I Saved the World's Largest Minecraft Server" also featured prominently, reflecting the popularity of gaming content. This week, gaming slots decreased by 6, while entertainment saw a significant rise of 6 slots, suggesting a growing interest in diverse content.
India
In India, music dominated the trending slots with 22 out of 50, led by the trailer for "THE VVAAN" which achieved 21,217,986 views. The music video "Casa Tupka Anthemo" also performed well, securing the second position. Notably, entertainment slots decreased by 7, while film and animation gained 4 slots, indicating a shift towards cinematic content. This week, music's growth by 2 slots further emphasizes its stronghold in the Indian market.
Canada
Canada's trending slots were closely contested between music and gaming, with music taking 19 slots. The standout video was "ROSÉ - new trick (OFFICIAL MUSIC VIDEO)" which achieved 31,280,988 views. Following this, the Punjabi music video "Bari" also made an impact. However, gaming saw a decrease of 11 slots, while both music and entertainment gained 5 slots, reflecting a shift in viewer engagement towards musical content.
Europe
In Europe, gaming led the way with 127 slots, closely followed by music at 120 slots. The top video was "LISA - SaWaDiKa (Official Music Video)" with a staggering 176,003,337 views. The gaming trailer for "Call of Duty: Modern Warfare 4" also drew significant attention. Compared to last week, music slots increased by 18, while entertainment and film & animation saw declines, indicating a robust interest in music videos across the region.
Turkey
Turkey exhibited a balanced trend between music and gaming, each category claiming 24 slots. The top video was "CRUSH - BENİM OLSANA" with 13,337,830 views. The gaming video "DUO WANTS BRAWL PLAYERS TO READ!" also gained traction. This week, gaming slots increased by 4, while music saw a slight decrease of 1 slot, suggesting a growing interest in gaming content among Turkish viewers.
Asia
Asia's trending landscape was heavily dominated by gaming, which occupied 136 slots. The music video "LISA - SaWaDiKa" led with 176,008,052 views, showcasing the region's affinity for K-pop. The gaming video "I Survived 100 Days on One Block" also performed well. However, music slots decreased by 6, while gaming increased by 6, indicating a dynamic shift in viewer preferences towards gaming content this week.
What Changed Since Last Week
Compared to last week, the US saw gaming decrease by 8 slots while music increased by 6. In the UK, gaming dropped by 6 slots, but entertainment rose by 6. India experienced a decrease of 7 slots in entertainment, with film & animation gaining 4. Canada noted a significant drop in gaming by 11 slots, while both music and entertainment increased by 5 slots. In Europe, music slots increased by 18, while entertainment and film & animation each decreased by 5. Turkey's gaming slots rose by 4, but music fell by 1. Lastly, Asia's gaming slots increased by 6, while music decreased by 6.
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