This week, the YouTube landscape was notably influenced by the gaming category, which dominated trends across multiple regions. In the US, GB, and Asia, gaming videos captured significant attention, with MrBeast Gaming's "I Found My 13 Year Old Minecraft World" leading in views. Music also maintained a strong presence, particularly in India, where Himesh Reshammiya's video garnered over 38 million views. Overall, the interplay between gaming and music content continues to shape viewer preferences globally.
The Week in Numbers
| Region | Top category | Share | Runner-up | Trending slots |
|---|---|---|---|---|
| USA | Music | ███████░░░ 40.8% | Gaming (40.8%) | 49 |
| UK | Gaming | ██████████ 59.2% | Music (18.4%) | 49 |
| India | Music | ███████░░░ 42.0% | Gaming (34.0%) | 50 |
| Canada | Gaming | ████████░░ 49.0% | Music (28.6%) | 49 |
| Europe | Music | ███████░░░ 40.3% | Gaming (39.0%) | 300 |
| Turkey | Gaming | ████████░░ 48.0% | Music (48.0%) | 50 |
| Asia | Gaming | ███████░░░ 44.0% | Music (42.3%) | 300 |
What Trended on YouTube, Sep 21 - Sep 28
USA
In the US, gaming and music categories were equally represented, each claiming 20 of the 49 trending slots. MrBeast Gaming's "I Found My 13 Year Old Minecraft World" topped the charts with 20,033,425 views, while BTS's "Merry Go Round" followed closely in the music category. The Film & Animation category saw a slight increase with the trailer for "WERWULF" gaining traction. Compared to last week, entertainment content decreased by three slots, while film and people & blogs gained one each.
UK
The UK showcased a strong gaming presence, with 29 of the 49 trending slots dedicated to this category. MrBeast Gaming's video also led here, reflecting a similar trend to the US. Music videos accounted for nine slots, with Karan Aujla's "Ashke" making a notable appearance. The entertainment category saw a significant drop, losing six slots compared to last week, while gaming gained five.
India
In India, music videos took the lead with 21 of the 50 trending slots, highlighting a vibrant local music scene. Himesh Reshammiya's video was the most viewed, reaching 38,458,039 views. Gaming content followed closely behind with 17 slots, while film and animation secured four. This week, gaming saw an increase of three slots, while music and film categories experienced slight declines.
Canada
Canada's trending landscape was marked by a strong gaming category, which claimed 24 of the 49 slots. The top video was BTS's "Merry Go Round," reflecting the popularity of music content as well. However, both music and entertainment categories saw reductions, losing five slots each compared to last week. The increase in gaming slots by eight indicates a shift in viewer interest.
Europe
In Europe, music and gaming were nearly tied, with 121 and 117 slots respectively out of 300. The top video was "Falling In Reverse - 'Joseph'" which amassed 18,994,451 views. Film and animation content also performed well, with several trailers trending. Compared to last week, the film and animation category gained 18 slots, while gaming saw a decrease of ten.
Turkey
Turkey's trending slots were evenly split between gaming and music, each occupying 24 of the 50 slots. Elraenn's gaming video led the pack, while Perma's music video also performed well. The sports category saw a slight increase of one slot this week. Overall, the balance between gaming and music remains strong in this region.
Asia
In Asia, gaming content dominated with 132 of the 300 trending slots, while music followed closely with 127. ROSÉ's "new trick" was the most viewed video, reaching 47,301,030 views. The gaming video "How I Saved the World's Largest Minecraft Server" also performed well. Compared to last week, the people & blogs category increased by five slots, while gaming decreased by four.
What Changed Since Last Week
This week, the US saw a decrease in entertainment slots by three, while film and people & blogs gained one each. In the UK, entertainment lost six slots, but gaming gained five. India experienced an increase in gaming slots by three, while music and film categories saw slight declines. Canada noted an increase in gaming slots by eight, with both music and entertainment losing five. Europe saw film and animation gain 18 slots, while gaming dropped by ten. In Turkey, the sports category gained one slot. Asia had an increase in people & blogs by five, while gaming decreased by four and music increased by four.
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