This week, the YouTube landscape saw significant engagement across various categories, with notable trends in Gaming and Entertainment. "Whatever You Hide As, You Keep!" by MrBeast Gaming and "Avengers: Doomsday | Special Look | In Theaters December 18" by Marvel Entertainment emerged as key videos, trending in multiple regions. The Gaming category maintained a strong presence, particularly in Asia and Turkey, while Music continued to attract viewers in Europe and Asia.
The Week in Numbers
| Region | Top category | Share | Runner-up | Trending slots |
|---|---|---|---|---|
| USA | Gaming | ████████░░ 34.0% | Music (26.0%) | 50 |
| UK | Gaming | ████████░░ 34.0% | Music (28.0%) | 50 |
| India | Gaming | ████████░░ 34.0% | Music (30.0%) | 50 |
| Canada | Gaming | ████████░░ 32.0% | Music (30.0%) | 50 |
| Europe | Gaming | █████████░ 37.0% | Music (30.7%) | 300 |
| Turkey | Gaming | ██████████ 42.0% | Music (40.0%) | 50 |
| Asia | Music | █████████░ 39.0% | Gaming (37.3%) | 300 |
What Trended on YouTube, Aug 10 - Aug 17
USA
In the United States, the trending slots were dominated by Gaming and Entertainment, with Gaming holding 17 slots, which is a decrease of 5 from last week. Entertainment slots increased by 5, led by the top video, "Avengers: Doomsday | Special Look | In Theaters December 18" by Marvel Entertainment, which garnered 26,622,635 views. Music also featured prominently, with 13 slots, including Anuel AA's "Donde Hubo Fuego Cenizas Quedan" reaching 4,626,697 views. Overall, the US trending landscape reflected a shift towards more entertainment-focused content this week.
UK
The UK mirrored the US in its trending categories, with Gaming and Music each taking 17 and 14 slots, respectively. The top video, "Avengers: Doomsday | Special Look | In Theaters December 18" by Marvel Entertainment, also led the UK charts with 26,622,635 views. Entertainment content, including the popular "SIDEMEN AMONG US BUT IF YOU REPORT A BODY YOU DIE" by MoreSidemen, contributed to the region's vibrant trending scene. Notably, Gaming saw a decrease of 5 slots, while Film & Animation increased by 4 slots, indicating a subtle shift in viewer preferences.
India
In India, the trending slots were evenly distributed among Gaming, Music, and Entertainment, with Gaming and Music each holding 17 and 15 slots, respectively. The standout video was the official trailer for "Mirzapur The Movie," which attracted 28,982,629 views. Gaming content also performed well, with the live watch party for PMWC at EWC GRAND FINALS gaining significant traction. Compared to last week, there was an increase of 2 slots in People & Blogs, while Music saw a slight decline of 1 slot, suggesting a growing interest in diverse content.
Canada
Canada's trending landscape featured a strong presence of Entertainment and Music, with 10 and 15 slots, respectively. The top video, "SIDEMEN AMONG US BUT IF YOU REPORT A BODY YOU DIE" by MoreSidemen, received considerable attention. Gaming held 16 slots, a slight decrease of 2 from last week, while Film & Animation gained 3 slots, indicating a shift towards more cinematic content. The overall diversity in trending videos highlights the varied interests of Canadian viewers.
Europe
In Europe, Gaming dominated the trending slots with 111 out of 300, although this was a decrease of 24 from last week. Music also held a significant share with 92 slots, with the top video being "Stray Kids 'This & That' M/V" which amassed 46,882,417 views. The region saw a notable increase in Film & Animation slots, which rose by 19, showcasing a growing interest in trailers and cinematic content. Despite the drop in Gaming slots, the overall engagement in Music and Film indicates a dynamic viewing landscape.
Turkey
Turkey's trending slots were heavily influenced by Gaming, which occupied 21 slots, although it experienced a decrease of 2 from last week. The top video, "Marvel Television’s VisionQuest | Official Trailer," garnered significant views, reflecting the audience's interest in entertainment content. Music maintained a strong presence with 20 slots, despite a decline of 3. The increase of 4 slots in Film & Animation suggests a rising interest in cinematic trailers among Turkish viewers.
Asia
In Asia, the trending landscape was characterized by a strong emphasis on Music, which claimed 117 slots, while Gaming followed closely with 112 slots. The top video, "The Verity Band - Be My Friend (official song)," attracted 7,434,211 views. Notably, the region saw an increase of 11 slots in Film & Animation, indicating a growing interest in this category. Despite a decrease of 18 slots in Gaming, the overall engagement in Music and Entertainment content remains robust.
What Changed Since Last Week
Compared to last week, the US saw a decrease of 5 slots in Gaming, while Entertainment increased by 5 slots. The UK also experienced a similar decline in Gaming, down by 5 slots, with an increase of 4 slots in Film & Animation. In India, People & Blogs gained 2 slots, while Music lost 1 slot. Canada noted a decrease of 2 slots in Gaming and an increase of 3 slots in Film & Animation. Europe faced a significant drop of 24 slots in Gaming, while Film & Animation rose by 19 slots. In Turkey, Gaming decreased by 2 slots, while Film & Animation increased by 4 slots. Lastly, Asia saw a decrease of 18 slots in Gaming, but Film & Animation rose by 11 slots.
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