This week, the YouTube landscape saw significant engagement across various categories, with notable performances from both Gaming and Music. The video "Stray Kids "This & That" M/V" by JYP Entertainment led the charge, trending in multiple regions and accumulating over 31 million views. Meanwhile, the film trailer for "Toxic Official Hindi Trailer" by KVN PRODUCTIONS also garnered substantial attention, particularly in India and the UK. Overall, Gaming and Music categories remained dominant, reflecting ongoing viewer preferences.
The Week in Numbers
| Region | Top category | Share | Runner-up | Trending slots |
|---|---|---|---|---|
| USA | Gaming | ██████████ 44.0% | Music (32.0%) | 50 |
| UK | Gaming | ██████████ 44.0% | Music (24.0%) | 50 |
| India | Gaming | ███████░░░ 34.0% | Music (32.0%) | 50 |
| Canada | Gaming | ████████░░ 36.0% | Music (32.0%) | 50 |
| Europe | Gaming | ██████████ 45.3% | Music (36.9%) | 298 |
| Turkey | Gaming | ██████████ 46.0% | Music (46.0%) | 50 |
| Asia | Gaming | █████████░ 43.6% | Music (41.3%) | 298 |
What Trended on YouTube, Aug 3 - Aug 10
USA
In the United States, Gaming secured 22 of the 50 trending slots, making it the leading category, followed by Music with 16 slots. The top video was "Stray Kids "This & That" M/V" by JYP Entertainment, which achieved 31,010,882 views. The film trailer for "Primetime | Official Trailer HD" by A24 also performed well, attracting 11,963,179 views. Compared to last week, Music saw a decrease of 4 slots, while Entertainment gained 2 slots and Gaming increased by 1.
UK
The UK mirrored the US in its category distribution, with Gaming and Music both claiming 22 and 12 slots, respectively. The standout video was again "Stray Kids "This & That" M/V," which amassed 31,010,882 views. Following closely was the "Toxic Official Hindi Trailer" by KVN PRODUCTIONS, which received 21,261,524 views. Notably, Entertainment surged by 5 slots this week, while Music experienced a decline of 5 slots.
India
In India, the trending landscape was led by Gaming, which occupied 17 slots, closely followed by Music with 16 slots. The top video was the "Toxic Official Hindi Trailer" by KVN PRODUCTIONS, achieving 21,261,524 views. Other notable entries included the trailer for "Awarapan 2" and Guru Randhawa's "FINE SHYT" MV. This week, Gaming and Film & Animation both gained 1 slot, while People & Blogs dropped by 1.
Canada
Canada's trending slots were similarly divided, with Gaming at 18 slots and Music at 16. The top video was the "Primetime | Official Trailer HD" by A24, which garnered 11,963,179 views. The trailer for "Vishwanath and Sons" also made a significant impact, receiving 4,854,642 views. Compared to last week, Film & Animation increased by 2 slots, while Music saw a decrease of 1.
Europe
In Europe, Gaming dominated with 135 slots, while Music followed with 110. The highest viewed video was the "Avengers: Doomsday | Official Trailer," which achieved 60,461,837 views. Other popular videos included "KATSEYE (캣츠아이) "Animal" Official MV" and "Exploring My Abandoned Minecraft Server" by MrBeast Gaming. This week, Gaming surged by 24 slots, while Entertainment decreased by 10 and Music dropped by 5.
Turkey
Turkey's trending slots were evenly split between Gaming and Music, each claiming 23 slots. The leading video was "manifest - Hileli | Special Dance Video," which received 3,618,893 views. Other notable entries included "Burak Bulut - Ah Be Manolya" and the gaming teaser for "Garten of Banban." This week, Gaming gained 5 slots, while Music saw a decline of 1.
Asia
In Asia, Gaming led with 130 slots, closely followed by Music with 123. The top video was "Exploring My Abandoned Minecraft Server" by MrBeast Gaming, which achieved 41,920,336 views. Other significant entries included "BABYMONSTER - 'MOON' M/V" and "Ariana Grande - petal." This week, Entertainment dropped by 5 slots, while People & Blogs increased by 3.
What Changed Since Last Week
Compared to last week, the US saw Music drop by 4 slots, while Entertainment gained 2 and Gaming increased by 1. In the UK, Music decreased by 5 slots, while Entertainment surged by 5. India experienced a gain of 1 slot in Gaming and Film & Animation, with People & Blogs dropping by 1. Canada saw Film & Animation increase by 2 slots, while Music dropped by 1. Europe had a significant gain of 24 slots in Gaming, while Entertainment decreased by 10 and Music dropped by 5. Turkey's Gaming increased by 5 slots, while Music saw a decline of 1. In Asia, Entertainment dropped by 5 slots, while People & Blogs increased by 3.
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